Search and Shopping campaigns built and managed hands-on by people who check the account daily. No black box, no set-and-forget PMax, no jargon in your reports.
Google Ads management is the ongoing work of running and continuously improving an account, rather than switching campaigns on and hoping. The platform is easy to launch and genuinely difficult to run well, and that gap is usually paid for in wasted budget.
A good manager actively curates everything you pay for: the searches you appear on, the ads people see, what you bid and where visitors land. This is what that work actually involves, month in and month out.
Most of our clients are business owners who have better things to do than learn the platform's quirks. You run the business, we run the account, and one wrong setting never gets the chance to cost you real money.
Reviewing the real searches triggering your ads, keeping what's profitable and cutting what only spends.
Building and maintaining the lists that stop irrelevant clicks quietly draining your budget.
Moving spend toward the campaigns, keywords and times that actually produce enquiries.
Writing ads people want to click, then testing headlines against each other and keeping what wins.
A clear report on what was done and why, plus a plan for the month ahead.
These are the issues we find most often when we open up a new account.
Spend going out every month with nothing to point to. We rebuild around the searches that actually convert.
We tighten targeting and bidding until the cost per enquiry actually makes the maths work.
Generic keywords pulling clicks, not customers. We narrow toward intent that buys.
Paying for irrelevant searches every day. We build and maintain lists so budget goes where it counts.
Flying blind on what's working. We set up tracking so every call, form and sale is measured properly.
Traffic arriving with nowhere good to land. We flag exactly what to fix and why.
Performance Max without guardrails burns budget quietly. We set signals and keep watch.
No updates, no answers. You get a named point of contact and reporting that shows everything.
Research, build, ad copy, bidding, tracking and reporting, all handled under one roof.
High-intent search ads built around the terms people actually use when they're ready to buy.
Feed optimisation, structure and bidding built to protect margin while growing sales.
Run with guardrails and the right signals fed in, watched closely rather than left to run itself.
Accurate tracking of calls, forms and sales so every decision is backed by real data.
A named person who knows your account, not a rotating support queue.
A clear report on what changed, what happened, and what's next, in plain English.
If you sell online, your product feed is doing as much work as your campaigns. We treat it that way.
Titles, images, GTINs and attributes tuned so your products match more searches and stop getting disapproved.
Full setup and upkeep, catching disapprovals and policy issues before they pull products offline.
Shopping and PMax optimised toward ROAS and margin, not just revenue, so growth actually pays.
Less competition, often cheaper clicks, and an audience that skews older and more desktop-based. A strong complement to Google Ads rather than a replacement. If you're already running Google Ads with us, we can extend the same campaigns onto Bing, Yahoo and DuckDuckGo under one account manager and one monthly report.
No mystery about what happens after you get in touch.
A full account teardown covering structure, spend efficiency and tracking accuracy, before anything is touched.
Campaigns, feeds and conversion tracking rebuilt against a plan, not templated out of a playbook.
Real data gathered and used to tune targeting, bids and ad copy, tested weekly rather than reviewed once a month.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
Every account has its own quirks, but these are the sectors we run Google Ads for most often.
Local, ready-to-hire enquiries with tight location targeting and call tracking.
High-intent legal searches with negatives that filter out the time-wasters.
Shopping and PMax built around margin, not just revenue.
Compliant, trust-building ad copy focused on booked consultations.
Longer sales cycles, tracked to qualified leads rather than vanity clicks.
Demo and trial sign-ups at a cost that actually works for your LTV.
Local-first targeting with seasonal bid management for demand spikes.
Demand-led budgets and remarketing that brings browsers back to book.
An honest look at the four ways to run Google Ads, and where each one falls short.
A flat monthly fee, not a cut of your ad spend. Replace these placeholders with your real tiers.
The questions we get asked most before a prospect signs.
Book a free account review. Bring your current numbers and leave with a clear read on where your spend is going.
Email jay@mediaking.ai