Blog
Notes from the account, not the playbook.
What's actually moving the needle in Google Ads, AI Search, ChatGPT Ads and Social Ads right now, written by the team running the accounts, not repurposed from somewhere else.
AI Search notes are still in the works.
We're writing that one up from live citation findings before we publish, no filler posts. Want it the moment it's live?
ChatGPT Ads explained: how the auction, pricing and feed ads actually work
The two ad formats, how the auction and pricing work, which of the 52 live markets include the UK and US, and a straight answer on the UAE.
Google's AI Max migration: what's changing and what to check first
Broad Match, ACA and DSA are folding into AI Max between August 2026 and February 2027, plus a language targeting change from September.
Meta changed how it counts conversions, here's what your numbers actually mean now
Click-through narrowed to link clicks, engage-through expanded, and the video engagement window shortened. Why your reporting shifted in March 2026.
Getting cited by ChatGPT and Gemini: an early playbook
Coming soon: what's actually driving citations for our client accounts.
Running ChatGPT product feed ads: what actually breaks first
Coming soon: results and lessons from our first live ChatGPT Ads feed builds.
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