Case Studies
Real results. Not average benchmarks.
Six real accounts below, anonymised by industry. Every figure is pulled straight from the ad account and cross checked against the others on the page, so the arithmetic holds up if you run it yourself.
Each one names what moved the wrong way as well as what moved the right way. More case studies publishing from 22 September 2026.
Splitting one Performance Max campaign into best sellers and the rest more than tripled net profit while spend only doubled.
The account looked healthy on ROAS. It was keeping eighteen pence in the pound. Switching the KPI to profit found £31,000.
Same budget, £12.3m of pipeline instead of £4.7m, by feeding closed-won data back into the bidding.
A year on year decline reversed in the quarter that decides the year, with return held while scaling.
Video built around the occasion, not the venue. Spend nearly tripled yet reach got 12.6% cheaper, and bookings now outrun tables on peak weeks.
540 enquiries from a standing start, competing against national directories on a £50 a day budget.
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