Case Studies
Real results. Not average benchmarks.
27 real accounts below, anonymised by industry. Every figure is pulled straight from the ad account and cross checked against the others on the page, so the arithmetic holds up if you run it yourself.
Grouped by channel and type. Screenshots are real account views with client names hidden.
Google Ads · Ecommerce
Online stores, from a £60 a day start up to a $3M a year portfolio.
Splitting one Performance Max campaign into best sellers and the rest more than tripled net profit while spend only doubled.
$1.05M revenue in 90 days at 7x ROAS. Revenue in 90 days.
$360K revenue from $19.7K in 16 days. ROAS across the account.
Monthly revenue up 3.3x in four months. ROAS up from 3.22x.
$227K in one quarter from $46.8K spend. Revenue in 3 months.
Getting more from a $3M a year budget. Annual spend across 5 accounts.
Revenue up 83% in two months, CPA almost halved. Revenue up from £42.3K.
Beating a 600% ROAS target by 41%. ROAS vs a 6.00x target.
84% more sales at a 19% lower CPA. Conversions 169 to 311.
Making a new market pay back. ROAS up from 0.64x.
5.8x ROAS against a 3.5x to 4x target. ROAS target 3.5x to 4x.
Doubled spend, revenue up 129%. ROAS beat the 3x goal.
Doubling store sales in month two. Store sales £5.8K to £11.5K.
Google Ads · Lead Generation
Service businesses, where the first job is often fixing what counts as a lead.
Same budget, £12.3m of pipeline instead of £4.7m, by feeding closed-won data back into the bidding.
540 enquiries from a standing start, competing against national directories on a £50 a day budget.
4x the conversions at half the cost each. Conversions up 324% from 1.1K.
166 leads at $89.71 each from Search and LSA. Leads 138 Search, 28 LSA.
CPA down 36%, leads up 114% in 3 weeks. Cost per lead down 36% from $49.60.
178% more quote requests for 20% more spend. Quote requests after 3 months.
38% more leads, each 19% cheaper. Leads 107 to 148 a month.
Meta Ads
Facebook and Instagram, from a Black Friday sprint to $2M in a year.
Video built around the occasion, not the venue. Spend nearly tripled yet reach got 12.6% cheaper, and bookings now outrun tables on peak weeks.
$2.02M in a year at 7.69x ROAS. Revenue in 12 months.
$1.31M revenue in 28 days on Meta. Revenue in 28 days.
Shopify sales up 658% on last year, to $422.9K. Store sales 6 months, up 658%.
Store sales up 66% to $165.6K in 90 days. Store sales up 66% in 90 days.
$81.9K from $9.2K spend at 8.91x ROAS. Revenue from $9.2K spend.
414 sales in 7 days at £7.25 each. Purchases in 7 days.
Want to be the next one on this page.
Book a 30-minute call. Bring your current numbers and leave with a clear read on where your account actually stands.
Message sent.
Thanks, that's landed with Jay directly. Expect a reply within one business day.
Prefer email? jay@mediaking.ai