Social Ads
Paid social built to convert, not just be seen.
Meta, TikTok and LinkedIn campaigns run with a commercial goal behind every post, tracked on leads and sales, not likes. Built to support what's already working in search.
Why it matters
Most social spend gets wasted quietly.
These are the issues we find most often when we take over an underperforming account.
Spend with nothing to show
Budget going out every month with no clear leads or sales to point to. We rebuild around a commercial goal, not impressions.
Cost per result creeping up
Audiences and creative left untested for months. We test relentlessly so cost per result actually comes down.
Generic creative that gets scrolled past
Stock-style ads nobody stops for. We build creative that earns attention on each platform's own terms.
No real conversion tracking
Optimising toward clicks and likes instead of leads and sales. We track what actually pays your bills.
The wrong platform for your customer
Budget spread thin across every network instead of concentrated where your buyers actually are.
No retargeting
Most people don't buy on the first visit. Without retargeting, that warm interest just evaporates.
Campaigns left on autopilot
Set live once and never revisited. We watch and adjust weekly, not quarterly.
An agency that goes quiet
No updates, no answers on what's working. You get a named contact and reporting that shows everything.
Channels we run
The right platform, not every platform.
We pick the networks that fit your customers rather than spreading budget thin across all of them.
TikTok Ads
Native, entertaining video that doesn't feel like an ad. The fastest-growing channel for product discovery and building demand, especially with younger audiences, with low-cost attention while competition is still thin.
Instagram Ads
Reels, Stories and feed placements built around scroll-stopping creative. Strong for visual, lifestyle and product-led brands, and shares targeting with Facebook for maximum reach.
Facebook Ads
The broadest reach in the UK, US and UAE, and the strongest platform for direct response and retargeting. Best where you already have a working landing page or product feed.
LinkedIn Ads
Target by job title, seniority and company size to reach decision-makers directly. The right fit for B2B and longer sales cycles where the buyer is a professional, not a browser.
Pinterest Ads
A high-intent discovery platform where people actively plan purchases. Strong for retail, home and lifestyle brands with a visual product and a longer, considered buying journey.
Multi-platform
Running two or more of the above together, with one account manager and one report. Budget shifts toward whichever platform is actually converting.
What's included
Full campaign management.
Strategy, creative, targeting and reporting, all handled under one roof.
Audience targeting & lookalikes
Core audiences built from demographics, interests and behaviour, then lookalikes built from your best customers.
Creative & copy
Thumb-stopping images and short video, hooks and copy tested against each other to find what earns clicks.
Retargeting
Warm audiences of website visitors and past engagers brought back to convert at a lower cost.
Conversion tracking
Pixel, conversions API and platform tags set up so we measure real leads and sales, not just clicks.
Testing & optimisation
Audiences, creative and placements continually tested, with budget shifted toward what performs.
Clear reporting
Plain-English reporting tied to leads, sales and cost per result, not vanity metrics.
How we work
The first 90 days.
No mystery about what happens after you get in touch.
Audit
Full review of existing pages, ad accounts and pixel setup, or a clean build if you're starting fresh.
Build
Audiences, creative and conversion tracking built and set live against a clear commercial goal.
Optimise
Real data used to tune targeting, creative and budget allocation, tested weekly.
Report & grow
Monthly report and strategy session, then continuous optimisation toward lower cost per result.
Questions
Before you get in touch.
The questions we get asked most before a prospect signs.
Depends on your customer and offer. We recommend the right mix during the audit rather than spreading budget across everything.
We can produce the creative as part of the service, images and video included, so you don't need an in-house design team to get started. If you've already got a content team producing assets, we're just as happy to work with what your business already creates and build the campaigns around it.
Yes, £1,000 per month minimum ad spend. This keeps accounts large enough to gather the data needed to optimise properly.
No. Accounts run on a simple monthly rolling agreement, no lock-in.
Most accounts see early signal within 4 to 6 weeks. Meaningful, consistent optimisation typically plays out over the first 2 to 3 months.
Yes. Accounts are currently run across the UK, US and UAE markets.
Let's test your social.
Book a free audit. Bring your current accounts and leave with a clear read on where the opportunity is.
Message sent.
Thanks, that's landed with Jay directly. Expect a reply within one business day.
Prefer email? jay@mediaking.ai