Google Ads Management
Google Ads that earn their keep.
Search and Shopping campaigns built and managed hands-on by people who check the account daily. No black box, no set-and-forget PMax, no jargon in your reports.
The basics
What is Google Ads management, actually?
Google Ads management is the ongoing work of running and continuously improving an account, rather than switching campaigns on and hoping. The platform is easy to launch and genuinely difficult to run well, and that gap is usually paid for in wasted budget.
A good manager actively curates everything you pay for: the searches you appear on, the ads people see, what you bid and where visitors land. This is what that work actually involves, month in and month out.
Most of our clients are business owners who have better things to do than learn the platform's quirks. You run the business, we run the account, and one wrong setting never gets the chance to cost you real money.
- Search term & keyword curation
Reviewing the real searches triggering your ads, keeping what's profitable and cutting what only spends. - Negative keyword protection
Building and maintaining the lists that stop irrelevant clicks quietly draining your budget. - Bid & budget management
Moving spend toward the campaigns, keywords and times that actually produce enquiries. - Ad copy writing & testing
Writing ads people want to click, then testing headlines against each other and keeping what wins. - Monthly reporting & strategy
A clear report on what was done and why, plus a plan for the month ahead.
Why it matters
Most accounts quietly leak budget.
These are the issues we find most often when we open up a new account.
No results to show for it
Spend going out every month with nothing to point to. We rebuild around the searches that actually convert.
Cost per lead too high
We tighten targeting and bidding until the cost per enquiry actually makes the maths work.
Wasted spend on broad terms
Generic keywords pulling clicks, not customers. We narrow toward intent that buys.
Missing negative keywords
Paying for irrelevant searches every day. We build and maintain lists so budget goes where it counts.
No conversion tracking
Flying blind on what's working. We set up tracking so every call, form and sale is measured properly.
Landing pages that don't convert
Traffic arriving with nowhere good to land. We flag exactly what to fix and why.
PMax left on autopilot
Performance Max without guardrails burns budget quietly. We set signals and keep watch.
An agency that went quiet
No updates, no answers. You get a named point of contact and reporting that shows everything.
What's included
Full account management.
Research, build, ad copy, bidding, tracking and reporting, all handled under one roof.
Search campaigns
High-intent search ads built around the terms people actually use when they're ready to buy.
Shopping campaigns
Feed optimisation, structure and bidding built to protect margin while growing sales.
Performance Max
Run with guardrails and the right signals fed in, watched closely rather than left to run itself.
Conversion tracking
Accurate tracking of calls, forms and sales so every decision is backed by real data.
Dedicated point of contact
A named person who knows your account, not a rotating support queue.
Monthly reporting
A clear report on what changed, what happened, and what's next, in plain English.
For online stores
Shopping & feed management.
If you sell online, your product feed is doing as much work as your campaigns. We treat it that way.
Feed optimisation
Titles, images, GTINs and attributes tuned so your products match more searches and stop getting disapproved.
Merchant Centre management
Full setup and upkeep, catching disapprovals and policy issues before they pull products offline.
Margin-first bidding
Shopping and PMax optimised toward ROAS and margin, not just revenue, so growth actually pays.
Included add-on channel
Microsoft & Bing Ads
Less competition, often cheaper clicks, and an audience that skews older and more desktop-based. A strong complement to Google Ads rather than a replacement. If you're already running Google Ads with us, we can extend the same campaigns onto Bing, Yahoo and DuckDuckGo under one account manager and one monthly report.
How we work
The first 90 days.
No mystery about what happens after you get in touch.
Audit
A full account teardown covering structure, spend efficiency and tracking accuracy, before anything is touched.
Build
Campaigns, feeds and conversion tracking rebuilt against a plan, not templated out of a playbook.
Optimise
Real data gathered and used to tune targeting, bids and ad copy, tested weekly rather than reviewed once a month.
Report & grow
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
Industries
Sectors we already know.
Every account has its own quirks, but these are the sectors we run Google Ads for most often.
Tradespeople
Local, ready-to-hire enquiries with tight location targeting and call tracking.
Legal & solicitors
High-intent legal searches with negatives that filter out the time-wasters.
Ecommerce & retail
Shopping and PMax built around margin, not just revenue.
Healthcare & wellness
Compliant, trust-building ad copy focused on booked consultations.
B2B & lead gen
Longer sales cycles, tracked to qualified leads rather than vanity clicks.
Software & SaaS
Demo and trial sign-ups at a cost that actually works for your LTV.
Property & home
Local-first targeting with seasonal bid management for demand spikes.
Travel & leisure
Demand-led budgets and remarketing that brings browsers back to book.
Your options
Agency vs freelancer vs in-house vs DIY.
An honest look at the four ways to run Google Ads, and where each one falls short.
Questions
Before you get in touch.
The questions we get asked most before a prospect signs.
Yes, £1,000 per month minimum ad spend. This keeps accounts large enough to gather the data needed to optimise properly.
A flat monthly management fee, agreed upfront and separate from your ad spend, never a percentage of what you spend with Google. On ecommerce and lead gen accounts with real room to scale, we'll sometimes propose an incentive model on top, agreed case by case, but it's always tied to results, never to how much you spend with the platform.
No. Accounts run on a simple monthly rolling agreement, no lock-in.
Most accounts see early signal within 4 to 6 weeks. Meaningful, consistent optimisation typically plays out over the first 2 to 3 months.
Yes. Every account is set up under your own ID. If you ever leave, you keep everything, no hostage tactics.
Yes. Accounts are currently run across the UK, US and UAE markets.
Let's audit your Google Ads account.
Book a free account review. Bring your current numbers and leave with a clear read on where your spend is going.
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Prefer email? jay@mediaking.ai