ChatGPT Ads Management
Get your business showing up inside ChatGPT.
Advertising inside ChatGPT is live. Whether that means your product feed showing up like Shopping, or your business getting recommended when someone asks ChatGPT who to call, we build and run the campaign properly.
What this actually is
Two ad types, one platform.
ChatGPT Ads isn't one format. Which one you need depends on whether you're selling products or selling a service.
Product feed ads
For ecommerce & retail
The Google Shopping equivalent. Your catalogue is converted into OpenAI's feed format, which has its own attribute set, several with no Google equivalent, and shown when someone's comparing or ready to buy.
Standard placement ads
For local & lead-gen businesses
No product feed needed. A sponsored placement with your name, copy and a link, shown when someone asks ChatGPT a question your business answers, "best wedding venue near X" being the obvious example.
What's included
Full ChatGPT Ads management.
Account setup, creative, tracking and optimisation, all handled under one roof, whichever ad type fits your business.
Account setup & verification
OpenAI Ads Manager account setup, advertiser verification, and either feed integration or ad-group build, done properly the first time.
Creative & context hints
Ad copy, imagery and the context hints that tell OpenAI which conversations to place you in, the closest thing this channel has to keyword strategy.
Conversion tracking
Pixel and Conversions API wired up before a penny is spent, so results are measured against real sales, leads or calls, not clicks.
Feed maintenance
For product feed campaigns, feeds are kept refreshed, accurate and eligible on an ongoing basis, no expired listings quietly dropping out.
Brand-term defence
Checking whether a competitor is bidding on your name inside ChatGPT conversations, and building a defence campaign if they are.
Honest reporting
Plain-English reporting that tells you when the data's still thin versus when there's a real trend, reconciled against your own numbers monthly.
How we run it
The build, in order.
No mystery about what happens after you get in touch.
Audit & discovery
We look at your offer, margins, existing channels and, for ecommerce, your current Google Shopping or Meta feed.
Build the campaign
Feed conversion and validation for product ads, or ad copy, creative and context hints for standard placement ads.
Launch & instrument
Nothing goes live without tracking wired first. We launch with a realistic budget for a new channel, not your core spend at risk.
Optimise & report
Ongoing bidding, creative and feed management, with honest monthly reporting measured against your existing channels.
Who it's for
Two kinds of business, one channel.
This works best as an addition to a channel that's already proven, not a replacement for one.
Ecommerce & retail
Product feed campaigns for brands with an active Shopping or Meta feed, shown when someone's comparing or ready to buy.
DTC brands
Skincare, apparel and consumer goods brands looking to break reliance on Meta and Google alone.
Local & home services
Tradespeople, venues and local operators who want to show up when someone asks ChatGPT who to call.
High-ticket services
Agencies, consultancies and professional services that win on lead quality, tracked to a real enquiry.
B2B & SaaS
Demo and trial sign-ups from buyers researching inside ChatGPT before they ever open a search engine.
Multi-market retailers
Established advertisers running feeds or campaigns across more than one market.
Questions
Before you get in touch.
The questions we get asked most about ChatGPT Ads.
Product feed campaigns work like Google Shopping, your catalogue is converted into OpenAI's own feed format and shown to people comparing products. Standard placement ads don't need a feed at all, they're a sponsored placement with your name, copy and a link, built for service and local businesses.
Yes. Standard placement ads need no product feed, they're built around context hints, descriptions of the buyer situations you want to appear in, and are shown when someone's question matches what your business does.
Not as-is, for product feed campaigns. OpenAI's feed spec includes attributes with no Google equivalent, and some of those are required. Your existing feed is the starting point, but it needs to be rebuilt against the correct spec.
We size it against a new channel, not your proven ones, and will tell you plainly if your budget is too small to return a readable signal rather than take it anyway. Expect thinner data early on either way.
No, and we wouldn't recommend reallocating budget from a channel that's already working. This runs alongside it.
No. OpenAI runs the ad system separately from the model generating responses, ads are labelled as sponsored and can't buy influence over ChatGPT's answers. If your goal is being mentioned organically in ChatGPT's answers, that's our AI Search (AEO/GEO) service, a different discipline entirely.
No. Accounts run on a simple monthly rolling agreement, no lock-in.
Let's see if you're ready to run this.
Book a free ChatGPT Ads audit. We'll tell you exactly what's needed, feed or no feed, before you spend anything on the channel.
Message sent.
Thanks, that's landed with Jay directly. Expect a reply within one business day.
Prefer email? jay@mediaking.ai