Google Ads · Online service business · Account rescue
CPA down 36%, leads up 114% in 3 weeks
Cost per lead$31.76down 36% from $49.60
Leads a week60up from 28
Spend+35%while leads doubled
Worst day CPA$136during the AI changes
Challenge
A consultation booking business had applied AI suggested scripts, bulk edits and structure changes with no overall strategy. CPA became unstable, topping $136 on its worst day.
What I did
- Stopped the stream of fragmented automated changes
- Rebuilt budget allocation around what converts
- Refocused keywords on search intent: clicks +99%
- Restructured the account around booking goals
| Per week | Before | Week 3 | Change |
|---|---|---|---|
| Ad spend | $1,339 | $1,810 | +35% |
| Leads | 28 | 60 | +114% |
| Cost per lead | $49.60 | $31.76 | 36% lower |
| Clicks | 481 | 955 | +99% |
| Impressions | 8,556 | 13,604 | +59% |
Before is the last full week before I took over. Week 3 is three weeks in.
The proof
AI driven scripts and bulk edits
Week before I started
Week 3
User names and dates blurred. Cost / conv. is cost per lead.
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Prefer email? jay@mediaking.ai