Google Ads · eCommerce · Scale
$1.05M revenue in 90 days at 7x ROAS
Revenue$1.05Min 90 days
ROAS6.98xfrom $150K ad spend
Purchases16,213at $9.26 each
Avg. order$64.627x the cost to win it
Challenge
An eCommerce brand wanted to scale Google Ads to seven figures in revenue and prove it with independent attribution, not just Google's numbers.
What I did
- Measured every campaign on pixel attribution data
- Two campaigns drove 78% of revenue on 39% of spend
- Held cost per purchase at $9.26 across $150K spend
- Managed spend across 14+ campaigns
| Campaign | Spend | Revenue | ROAS | Orders |
|---|---|---|---|---|
| Campaign 1 | $19,895 | $499,427 | 25.1x | 7,604 |
| Campaign 2 | $38,327 | $321,859 | 8.4x | 4,989 |
| Campaign 3 | $17,144 | $26,634 | 1.6x | 396 |
| All others | $74,817 | $199,708 | 2.7x | 3,224 |
| Total | $150,183 | $1,047,628 | 7.0x | 16,213 |
Every $1 in ads returned $6.98 in tracked revenue.
The proof
Bottom row is the total over 90 days. Campaign names hidden.
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