Google Ads · eCommerce · Peak season
$360K revenue from $19.7K in 16 days
ROAS18.3xacross the account
Revenue$360Kabout $22.5K a day
Conversions1,477at $13.32 each
Value per conv.$244for $13.32 in ad cost
Challenge
An eCommerce brand needed to capture peak season demand at scale while keeping cost per sale low. Results shown over 16 days.
What I did
- Put 80% of spend behind the two strongest campaigns
- Those two drove 95% of all revenue
- ROAS reported by conversion time for peak accuracy
- Held cost per conversion at $13.32 at scale
| Campaign | Spend | Revenue | ROAS | CPA |
|---|---|---|---|---|
| Campaign 1 | $11,534 | $231,519 | 20.1x | $12.42 |
| Campaign 2 | $4,310 | $111,862 | 26.0x | $9.01 |
| Campaign 3 | $1,928 | $3,927 | 2.0x | $114.07 |
| Campaign 4 | $1,898 | $12,614 | 6.6x | $36.02 |
| Total | $19,670 | $359,922 | 18.3x | $13.32 |
Every $1 in ads brought back $18.30 in revenue.
The proof
Bottom rows are the account total: $19,670 spend, $359,922 revenue, 1,477 conversions, 1,829.80% ROAS.
Each row above is one campaign. Campaign names and dates removed.
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