Google Ads · Scaling volume

4x the conversions at half the cost each

Conversions4.66Kup 324% from 1.1K
Cost per conv.$10.92down 49% from $21.40
Clicks18.1Kup 248% from 5.2K
Spend managed$50.9Kin 3 months

Challenge

Scale an account doing 1.1K conversions a quarter at $21.40 each, without cost per conversion rising as spend grew.

What I did

  • Cut low intent keywords: conv. rate 21.2% to 25.7%
  • Tightened audience targeting
  • Bid to cost per conversion: CPC $4.52 to $2.81
  • Ongoing ad testing and daily monitoring
3 monthsBeforeAfterChange
Clicks5.2K18.1K+248%
Conversions1.1K4.66K+324%
Cost per conv.$21.40$10.9249% lower
Ad spend$23.5K$50.9K+117%
Avg. CPC$4.52$2.8138% lower
Conv. rate21.2%25.7%+22%

Spend doubled, conversions quadrupled.

The proof

Google Ads account overview. After, 3 months: 18.1K clicks, 4.66K conversions, 10.92 dollars cost per conversion, 50.9K dollars cost. Before, 3 months: 5.2K clicks, 1.1K conversions, 21.40 dollars cost per conversion, 23.5K dollars cost.

Top: the 3 months after. Bottom: the 3 months before.

Cost per conversion checks out on both: $23.5K / 1.1K and $50.9K / 4.66K. Dates blurred.

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