Google Ads · UK eCommerce · Lean budget

5.8x ROAS against a 3.5x to 4x target

ROAS5.80xtarget 3.5x to 4x
Revenue£28.8Kfrom £5.0K ad spend
Conversions657at £7.56 each
Daily budget£60across 3 campaigns

Challenge

A UK eCommerce brand needed Google Ads to hit a 350% to 400% ROAS target on a tight budget. Results shown over 3 months.

What I did

  • PMax split by feed and assets: 3.53x and 4.24x
  • Maximise conversion value bidding on both
  • Brand search: £11.9K revenue from £508 spend
  • Kept all 3 campaigns inside £60 a day
  • Main PMax budget capped at target, room to scale
CampaignSpendRevenueROAS
PMax products£2,775£9,7943.53x
PMax assets£1,687£7,1464.24x
Brand search£508£11,89023.4x
PMax combined£4,462£16,9403.80x
Total£4,970£28,8305.80x

Non brand PMax alone ran at 3.8x, inside the target. Brand search lifted the total to 5.8x.

The proof

Google Ads table: two Performance Max campaigns and brand search, total cost 4,969.92 pounds, conversion value 28,830.10 pounds, 657 conversions, ROAS 580.09%

Bottom row is the total: £4,969.92 spend, £28,830.10 revenue, 657 conversions, 580% ROAS. Campaign names hidden.

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