Meta Ads · eCommerce
$81.9K from $9.2K spend at 8.91x ROAS
Revenue$81.9Kfrom $9.2K spend
ROAS8.91xwhole account
US Black Friday25.5x$45.9K from $1.8K
Purchases253$36.36 each
Black Friday Advantage+ sales campaigns, split by market so each country had its own budget: US, EU, France, Germany, UK, Switzerland and international.
The US scaled at 25.5x. Retargeting returned 63.7x. Each European test ran on its own ad set budget, about $1.2K each, returning 0.25x to 4.7x.
The proof
Totals row covers all 95 campaigns. One row per campaign.
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