Meta Ads · Golf brand
Shopify sales up 658% on last year, to $422.9K
Store sales$422.9K6 months, up 658%
Meta revenue$208.3Ktop 14 campaigns
ROAS2.88xon $72.4K spend
Purchases3,294at $63 per order
Challenge
Scale a Shopify golf brand on Facebook and Instagram, built around character themed product ranges.
What I did
- Creative testing by range: hero test returned 3.24x
- Winners scaled into sales campaigns at 2.79x to 3.00x
- Past customers excluded from prospecting
- Retargeting to close, at 4.77x ROAS
| Campaign | Spend | Revenue | ROAS |
|---|---|---|---|
| Retargeting | $658 | $3,142 | 4.77x |
| Creative test, hero range | $14,518 | $47,104 | 3.24x |
| New customers, hero range | $14,878 | $44,668 | 3.00x |
| Bundle offer | $4,036 | $11,736 | 2.91x |
| Prospecting, sales | $7,728 | $21,539 | 2.79x |
| Top 14 total | $72,384 | $208,312 | 2.88x |
Store sales cover all channels, against the same 6 months last year.
The proof
Top: Shopify total sales, this year (solid) against last year (dotted).
Bottom: Meta campaigns ranked by purchase ROAS.
Campaign names and dates blurred.
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