Meta Ads · Supplement brand

Store sales up 66% to $165.6K in 90 days

Store sales$165.6Kup 66% in 90 days
Orders2,234up 48%
Avg. order$74.15up 12%
Meta revenue$194.9Kall time, on $112.7K spend

Challenge

Grow an online supplement store through Facebook and Instagram, with tracking good enough to scale on.

What I did

  • Creative testing, then scaling the winners
  • Dynamic product ads across the full catalogue
  • Tightened Conversions API and GA4 tracking
  • GA4 and Clarity analysis: order value up 12%
Store, 90 daysBeforeAfterChange
Sales$99.8K$165.6K+66%
Orders1,5092,234+48%
Avg. order$66.21$74.15+12%
Meta, all timeSpendRevenueROAS
53 campaigns$112.7K$194.9K1.73x

Before figures worked back from the store's own % change. Store sales cover all channels.

The proof

Meta Ads Manager, all campaigns: 112,677.95 dollars spent, 1.73 purchase ROAS, 194,889.94 dollars purchase valueStore dashboard, last 90 days: total sales 165.6K dollars up 66%, 2,234 orders up 48%, average order value 74.15 dollars up 12%

Top: Meta Ads Manager, all campaigns. Totals boxed in red.

Bottom: store dashboard, last 90 days against the 90 before.

Campaign names and dates blurred.

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