Google Ads · New eCommerce launch · Month 2
Doubling store sales in month two
Store sales+99%£5.8K to £11.5K
Ads revenue+168%£2.9K to £7.8K
Ads sales+145%143 to 350
ROAS1.95xvs 2.01x, on 2.8x the spend
Challenge
A brand new store on a brand new Google Ads account. Before: month one. After: month two, where the job was to scale spend without losing return.
What I did
- Scaled the main Target ROAS campaign (9 in 10 sales)
- Two supporting Maximise conversions campaigns
| Metric | Before | After | Change |
|---|---|---|---|
| Store sales | £5.8K | £11.5K | +99% |
| Store sessions | 6,801 | 12,650 | +86% |
| Ads revenue | £2.9K | £7.8K | +168% |
| Ads sales | 143 | 350 | +145% |
| Ad spend | £1.4K | £4.0K | +176% |
| ROAS | 2.01x | 1.95x | 3% lower |
The proof
Store sales, month two vs month one
Google Ads campaigns
Brackets show the change against month one.
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