Google Ads · UK premium furniture · High ticket eCommerce
Revenue up 83% in two months, CPA almost halved
Revenue£77.3Kup from £42.3K
ROAS5.64xup from 3.89x
Sales+140%33 to 79 orders
Cost per sale£173down 47% from £328
Challenge
Spend was off for 35 of 62 days, 40% of search term spend went on terms that never converted, and weekly ROAS swung from 6.1x to 0.7x.
What I did
- Rebuilt PMax and split Shopping by product group
- 12,000+ negatives added: Search ROAS 2.65x to 9.90x
- Budget moved to winners, £120 to £200 a day
- tROAS raised 360% to 600%: ROAS 3.89x to 5.64x
- 505 optimisations over 56 days
| 2 months | Before | After | Change |
|---|---|---|---|
| Revenue | £42,283 | £77,309 | +83% |
| Ad spend | £10,866 | £13,716 | +26% |
| ROAS | 3.89x | 5.64x | +45% |
| Sales | 33 | 79 | +140% |
| Cost per sale | £328 | £173 | 47% lower |
| Search ROAS | 2.65x | 9.90x | +274% |
Daily revenue up from £682 to £1,310.
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