Google Ads · Sauna supplier · US eCommerce
Monthly revenue up 3.3x in four months
ROAS7.73xup from 3.22x
Monthly revenue$145Kup from $44.6K
Total revenue$394Kfrom $65K ad spend
Conv. rate3x0.13% to 0.40%
Challenge
A leading US sauna supplier selling high ticket products (around $1.8K per order) needed to grow revenue without costs running away.
What I did
- PMax split by product range: best range hit 14.59x
- Competitor PMax campaigns returned 15.46x ROAS
- Max conversion value bidding: PMax ran at 9.18x
- Search kept alongside PMax at 3.56x
- Tested changes through campaign drafts
| Month | Ad spend | Revenue |
|---|---|---|
| Month 1 | $14K | $45K |
| Month 2 | $14K | $90K |
| Month 3 | $18K | $114K |
| Month 4 | $19K | $145K |
Spend up 35%, revenue up 225%.
PMax did the heavy lifting at 9.18x ROAS
PMax ROAS9.18xvs 3.56x on Search
Revenue share69%from 45% of spend
PMax CPA$174vs $666 on Search
Conversions77%of all sales from PMax
| PMax, last 30 days vs prior | Result |
|---|---|
| Revenue | +58% |
| Conversions | +54% |
| ROAS | 6.11x (+20%) |
| Cost per conversion | $198 (14% lower) |
| Competitor campaign ROAS | 15.46x (+184%) |
| Best performing range ROAS | 14.59x (+442%) |
The proof
Account totals by month, then totals by campaign type. Conv. value / cost is ROAS.
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