Google Ads · US eCommerce · Sports apparel
84% more sales at a 19% lower CPA
Conversions+84%169 to 311
Revenue+60%$16.1K to $25.7K
Cost per conv.$18.49down 19% from $22.83
Hero product PMax6.6xsales, 18 to 119
Challenge
A US sports apparel brand wanted to scale sales from Google Ads while bringing cost per sale down. Compared with the previous period.
What I did
- Scaled hero product PMax: sales 18 to 119
- Added a general PMax to reach the wider range
- Cut brand search spend 97%, keeping 99% of brand sales
- Held ROAS up 7% while spend grew 49%
| Metric | Before | After | Change |
|---|---|---|---|
| Ad spend | $3,859 | $5,751 | +49% |
| Revenue | $16,078 | $25,697 | +60% |
| Conversions | 169 | 311 | +84% |
| Cost per conv. | $22.83 | $18.49 | 19% lower |
| ROAS | 4.17x | 4.47x | +7% |
| Hero PMax revenue | $1,858 | $10,803 | +481% |
| Brand search spend | $780 | $25 | 97% lower |
The proof
Rows: brand search, general PMax, hero PMax, then totals. Campaign names blurred.
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