Google Ads · eCommerce supplements · Scaling
Doubled spend, revenue up 129%
ROAS3.53xbeat the 3x goal
Revenue+129%£2.2K to £5.1K
Shopping revenue3.1x£1.2K to £3.9K
Conv. rate+37%5.83% to 7.97%
Challenge
An eCommerce supplement brand wanted to scale Google Ads while keeping ROAS above 3x. Before: one 30 day period. After: the next 30 days.
What I did
- Scaled Shopping on Target ROAS: revenue up 3.1x
- Brand search on Max conversions: ROAS 3.53x to 4.34x
- Doubled budget while holding ROAS above 3x
- Tested changes through campaign drafts
| Metric | Before | After | Change |
|---|---|---|---|
| Ad spend | £710 | £1,456 | +105% |
| Revenue | £2,243 | £5,137 | +129% |
| ROAS | 3.16x | 3.53x | +12% |
| Conv. rate | 5.83% | 7.97% | +37% |
| Shopping revenue | £1,248 | £3,877 | +211% |
| Shopping ROAS | 2.92x | 3.33x | +14% |
| Brand ROAS | 3.53x | 4.34x | +23% |
The proof
Brackets show the change against the previous 30 days. Conv. value / cost is ROAS.
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